Currently based in London, Sarah joined Luxury Branding in 2009 as an Analyst and Project Coordinator and now divides her time equally between client project management, new business development, and ensuring Luxury Branding’s digital requirements are met.

Analytical by nature and inspired by the creative world, Sarah is committed to helping brands and individuals to discover meaning, value and purpose through original thinking, thorough research and great design.

In 2011, Sarah worked closely with Value Retail – overseeing a detailed visitor experience audit of their nine Chic Outlet Shopping villages located across Europe. She continues to enjoy a relationship with them in providing interesting and pertinent content for their roundtable events at various international tourism and hospitality trade shows.

In 2010, Sarah coordinated the successful rebranding of Imara Holdings, a pan-African investment banking group, including the production of their 2010 Annual Report. She also worked with Seeff Properties to help them reposition their brand and bring cohesion between their various branches and client interactions. She also helped develop the tourism promotion plans for both the ECDC and LNDC, paying particular attention to the analysis of national, regional and global trends.

Prior to joining Luxury Branding, Sarah worked for Switch Mobility as a researcher, where she explored alternative transport networks for the City of Cape Town. Before that, she contributed to the interior and product design company Rapt Living, working primarily with private clients and Singita Game Reserves.

Sarah received her Bachelor of Arts in history and law from the University of Cape Town.