High Value Counsel –
Cases & Opinion

Through bespoke luxury advisory, we
combine decades of experience with fresh insight to guide luxury organisations past
risk and towards opportunity. 



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From Magazine to Hotel: Curators or Creators?

By Libby Hudson

Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.

C Resorts

Concept & Brand Creation

Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.

Is Technology Displacing Craftsmanship?

By Craig Allen

In the world of luxury personalisation, the relationship between technology and craftsmanship is changing. Does that mean our definition of luxury is changing too?

Macdonald Later Living

Concept Development

How and why did an established British hotel operator plan a move from hospitality into the crowded and complex market for later living?

The Lusty Allure
of Loyalty

By Piers Schmidt

Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?

Where Wellness
is Woven in

By Piers Schmidt

Not that there is nothing anything wrong with a wellness model that evidently pleases most people most of the time but change is afoot and it’s being driven by the changing demands of the luxury travelling consumer.

LUX* Resorts & Hotels

Brand-led transformation

In 2011, Luxury Branding was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.

LUX* Tea Horse Road

Destination Development

Luxury Branding was engaged to work with LUX* Resorts & Hotels as the ambitious Mauritian hospitality operator expanded its operations into China in the south-western provinces of Yunnan, Sichuan and Tibet.

What the New
‘Ultra-luxury’ Means
for Hotels

By Piers Schmidt

Luxury Branding enables luxury brands to stage elevated service and transformative experiences. Although we serve organisations in the tourism, travel, real estate, wellness and financial services sectors, hospitality is our sweet spot.

Shinsegae

Concept Creation

Luxury Branding partnered with the senior leadership of Shinsegae to create an innovative new homewares offering for its flagship stores in Seoul.

Agency

With a unique blend of ‘calculated creativity’, Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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Ventures

Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh. This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.

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