Taj Exotica Resort & Spa
In 2014, Luxury Branding was asked to devise a print advertising campaign for the Taj Exotica Resort & Spa Maldives.
Beginning with a visit to the resort, we hosted a series of workshops with key Taj Associates to ascertain what made the property truly special and perhaps more importantly, would differentiate it from its myriad of competitors on neighbouring islands. Special consideration had also to be given to the resort’s wish to increase its published rates, whilst at the same time demonstrating its uniqueness and value.
The result was the creation of ‘Taj Time’, a concept that embodied the resort’s commitment to making the most of each guest’s time on the island in a world where ‘time well spent’ is often the most important factor for the cash rich, time poor luxury traveller.
Seven images were shot at the resort, each depicting the concept of Taj Time, for use in a global advertising campaign throughout 2015. This idea was then extended to the creation of an entirely new resort brochure for use in sales and marketing initiatives.
With an invitation to ‘Discover Your Taj Time’ – the consumer is invited to imagine how time well spent is worth every penny.