I love luxury quote from Coco Chanel in white text on the black pages of an open book

The Paradigm Cut: A Definitive Model for Luxury Brands

BY Luxury Branding

For the first time in its history, The Paradigm Cut provides professionals working in the luxury brand industry, with a precise definition of their métier; a common language for how luxury brands should be described; a method of qualifying whether or not brands are ‘luxury’ and a quantitative technique for the evaluation of their status and momentum.

A synopsis of the 100-page white paper may be downloaded below. To receive a full copy of the white-paper, please contact us.



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Find out more about Luxury Branding’s capabilities and credentials in luxury brand management in our Experience section,
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