LUX* Resorts & Hotels

BRAND GUARDIANS

In 2010, Naiade Resorts Limited, the former LUX* Resorts & Hotels, was in financial crisis and had lost its way in the eyes of the tour operators on whom it depended for business. In response, new CEO Paul Jones began implementing a turnaround strategy and appointed Luxury Branding as his strategic advisor in early 2011. Luxury Branding has masterminded multiple projects for LUX* Resorts & Hotels and continued to work with the brand through 2016.