From its London head office and Cape Town creative studio, Luxury Branding’s close-knit team of consultants, designers and project managers helps luxury brands to engage meaningfully with affluent audiences across geographies and markets.

Piers Schmidt


Vanessa De Nardi

Senior Consultant

Amber Humphrey

Senior Brand Consultant

Brian Bainbridge

Design Director

Georgina Bennett

Brand Consultant

Danica Ricciardi

Senior Designer

Sarah Bartlett

Associate consultant

Craig Allen

Associate Consultant

Tim Watson

Associate Consultant

Alex Giacchetti

Associate Consultant


Luxury Branding is the leading consultancy that generates sustainable brand value within competitive premium segments of the tourism, travel, hospitality and real estate sectors.

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With its unique blend of ‘calculated creativity’,
Luxury Branding empowers ambitious organisations to define and express how they are special, different and better: special for their affluent customers; different and better than their competitors.

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Luxury Branding Founder, Piers Schmidt, and Ian R Douglas, Managing Director of Phoenix Global,
are the Co-Founders of Kingham Leigh, a dynamic partnership formed to design and develop innovative hospitality projects in Europe and beyond.

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