Alex Giacchetti comes from an impressive background in corporate communications with extensive public relations and management experience.
Having held CEO and director level positions at a number of London’s leading City PR firms, Alex has acquired a wealth of experience in reputation management, crisis management, corporate communications and strategic communications.
Alex is commercially driven and focused on developing communications strategies that deliver exceptional results for the brand. His 18-year career has also included COO positions within the marine sector as well as senior management positions at global brands including Callaway Golf and CANON.
Alex has a thorough knowledge and understanding of customer service, marketing, brand and business development.
Of Italian extraction but South African born and educated, Alex has lived in London for most of his professional life developing and refining his skills in highly professional and demanding environments. He brings with him an excellent list of contacts across the media and investment community and an invaluable international perspective on global market places and consumers. Most recently, Alex is the Founder of Crest Research, a London-based business providing company research, valuations and due diligence services to public companies, private companies, investors as well as M&A professionals.
Alex joined Luxury Branding in late 2011 as an Associate Consultant with a focus on special projects and managing senior client relationships in Africa and emerging markets.