Sarah Bartlett is a senior strategic communications specialist and integrated marketing consultant with extensive experience in the luxury fashion, retail and hospitality sectors.
Graduating with a degree in Design from Ravensbourne College, Sarah initiated her career by working for some of the fashion world’s greatest luminaries, including Alexander McQueen and Paul Smith.
Deciding to transition from the creative side to a commercial role, Sarah next took up a position managing the events and marketing activities at the Como Metropolitan Hotel London, which is where she first cut her teeth in the luxury hospitality sector.
In 2001, Sarah Bartlett joined Browns, London’s iconic fashion retailer, where she served as Director of Communications.
Six years later, Sarah accepted the invitation of Lady Carole Bamford to join JCB World Brands where she became Senior International Marketing Manager for this ambitious and growing luxury brand portfolio. Here, Sarah was responsible for the international marketing of Bamford womenswear and Bamford & Sons menswear, as well as managing the launches of Bamford Bath & Body and the Bamford Watch Department across Europe, Asia and the USA.
In 2009, Sarah advised Alessandra Rich on the development of a new luxury womenswear collection, which was successfully launched at Harrods in its first season.
Later that year, Sarah joined real estate developer Value Retail Plc as Global Head of PR & Communications where, until 2015, she was responsible for overseeing the PR and Communications for the group’s collection of Chic Outlet Shopping® Villages.
With a proven track record driving growth for premium international fashion and retail businesses, at the beginning of 2014, Sarah made the transition from the client side to become a luxury brand consultant. In 2017, she amalgamated her practice with Luxury Branding.
Today, Sarah continues to work closely with Value Retail advising on strategic positioning initiatives within the Group Business Innovation Team. Other recent clients have included
Cara Mila and Sarah continues to support social enterprise Brides do Good.
Sarah is a shareholder and director of Luxury Branding and leads the firm’s growing Communications practice.