Zoë graduated from the University of Edinburgh in 2017, with an MA(Hons) in Social Anthropology, furnishing her with a rich understanding and interest in the processes and peculiarities shaping human existence in contemporary societies. She took a particular shine to the discipline of material culture, researching the complex roles that heirloom jewellery can play in the lives of women as they craft their own identities.
Outside of her degree, Zoë enjoyed working with inspiring people to bring innovative ideas to life. She coordinated and marketed the university’s annual TEDx conference, and headed up the events team for the month-long Edinburgh Student Arts Festival.
With a keen eye for design, developed while studying at The Arts University Bournemouth, Zoë took on a position as Marketing Assistant and in-house Designer at leading wellness resort, BodyHoliday Saint Lucia. The luxury resort is family-owned, and recognised by Tatler as one of the eight best spa destinations in the world. In this role, she used her creative skillset and understanding of both the art of self-fashioning and the new value of health to further the brand’s reach within the ever-growing wellness market.
While in this role, Zoë helped to develop a new upscale retreats programme and launch an exclusive farm-to-fork eating concept. Her experience in luxury hospitality, and in the internal development of sister brands inspired her to join Luxury Branding, where she now works as an Analyst.
Zoë grew up in The Cotswolds, and enjoys spending her days off with friends, exploring London and uncovering the secrets of its art scene.