Paramount Hotels & Resorts

Making Movies

When appointed by the licensee of Hollywood’s Paramount Studios to translate their iconic brand – synonymous with entertainment and creativity – into a bold new hospitality experience, Luxury Branding’s solution was a bold platform concept from which the new group could develop hotels and resorts based on a creative process honed over more than a century of moviemaking.

Each hotel is to be crafted by a team of uniquely creative people, collaborating through a uniquely creative process. Warm service, design and energising concepts combine magically to set a new standard in luxury hospitality.

With a pipeline of properties featuring new releases in Los Angeles
(Sunset Boulevard), Dubai (Sheikh Zayed Road and Jumeirah Waterfront), Riyadh (King Fahd Road) and in China (Boao, Hainan), the nascent brand required a calling card worthy of its pedigree and name.

As part of an end-to-end branding solution, and drawing on Paramount’s rich heritage in motion picture, we wrote and directed a hybrid motion/stills shoot where narrative scenes were shot, as if they belonged in a piece of drama.
The result was not only the short film featured here but a portfolio of stunning still images. Although it was challenging to marry two very different approaches to the process of image capture, we hope the results speak for themselves.