Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
Although luxury may be ethereal, you know it when you feel it.
We mould this wondrous thing, shaping its elusive qualities
to fashion the world’s most hospitable luxury brands.
With a blend of strategic rigour, creative flair and commercial acumen
we devise outstanding service and extraordinary experiences.
Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.
Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.
In late 2021, Your Doctor Group appointed Luxury Branding to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.
On 28 February 2023, Piers Schmidt featured in the closing panel moderated by Olivier Harnisch for a discussion on the “Rise of Fashion and Luxury Goods Branded Hotel & Hotel Residences – Do the New Marques Really Drive More Revenue?”
Having worked together as colleagues and collaborators for more than 20 years, Kingham Leigh formalises a marriage between the consulting expertise of Piers Schmidt and the senior corporate experience of Ian R Douglas.
Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.
Read MoreWith a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.
Founded in 2002, Luxury Branding has conceived and operationalised distinctive brands for some of the luxury industry’s most distinguished players. The firm has successfully enabled visionary leaders to imagine or reinvent mould-breaking propositions for two decades.