Although luxury may be ethereal, you know it when you feel it.
We mould this wondrous thing, shaping its elusive qualities
to fashion the world’s most hospitable luxury brands.

With a blend of strategic rigour, creative flair and commercial acumen
we devise outstanding service and extraordinary experiences.

Advisory / Case Study

Villa Resorts

As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.

Advisory / Case Study

Boutique Group

In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.

Advisory / Case Study

Celebrity Cruises

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.

Advisory / Case Study


Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.


What’s Next in Wellness Hospitality?

Luxury Branding is an expert at defining meaningful wellness propositions to augment or sit at the heart of luxury hotel brands. Piers Schmidt was interviewed recently by Laura Powell for her piece on wellness and hospitality for Hospitality Investor.


Piers Schmidt contributes article to ‘Branded Residences: An Overview’

We are pleased to highlight the contribution by Piers Schmidt, the Founder of Luxury Branding, to ‘Branded Residences: An Overview’, the recently published report by Graham Associates.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.

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With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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Piers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.

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About Us

Founded in 2002, Luxury Branding has conceived and operationalised distinctive brands for some of the luxury industry’s most distinguished players. The firm has successfully enabled visionary leaders to imagine or reinvent mould-breaking propositions for two decades.

Meet the Team