Luxury is ethereal but we all feel it when we’re experiencing it.

It is by shaping, refining and expressing this wondrous and elusive thing
that Luxury Branding creates the world’s most hospitable brands.

With critical thinking, commercial rigour and creative brilliance,
we unfurl luxury’s exquisite qualities for those in its orbit.

Agency / Case Study

Cottonmill

Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.

Advisory / Opinion Piece

From Magazine to Hotel: Curators or Creators?

Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.

Agency / Opinion Piece

Two Brands, or not
to Brand: that is
the Question

Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.

Advisory / Case Study

C Resorts

Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.

Advisory / Opinion Piece

Is Technology Displacing Craftsmanship?

In the world of luxury personalisation, the relationship between technology and craftsmanship is changing. Does that mean our definition of luxury is changing too?

Ventures / New Brand

Maverick Hospitality

Having worked together as colleagues and collaborators for more than 20 years, Kingham Leigh formalises a marriage between the consulting expertise of Piers Schmidt and the senior corporate experience of Ian R Douglas.

Advisory

Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.

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Agency

With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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Ventures

Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.

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About Us

Founded in 2002, Luxury Branding has conceived and operationalised distinctive brands for some of the luxury industry’s most distinguished players. The firm has successfully enabled visionary leaders to imagine or reinvent mould-breaking propositions for two decades.

Meet the Team