Through bespoke luxury advisory, we
combine decades of experience with fresh insight to guide luxury organisations past
risk and towards opportunity.
In the second phase of our collaboration with Corinthia Hotels, Luxury Branding developed positioning frameworks for each property. These frameworks highlighted each hotel's unique character while reinforcing the brand’s overarching ‘Grand Boutique’ identity across locations from London to Rome, Brussels to Bucharest and beyond.
In early 2023, Corinthia Hotels engaged Luxury Branding to spearhead its transformation from a respected operator to a leading ultra-luxury brand, setting the stage for a new era of ‘Properly Inventive’ hospitality as it prepares for ambitious global growth.
I enjoyed joining Sam-Erik Ruttmann on the latest episode of his podcast, ‘The Social Hoteliery’, which aired on podcast platforms on 2 April, 2024.
Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.
As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.
In late 2021, Your Doctor Group appointed Luxury Branding to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.
Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.
In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.
Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.
With a unique blend of ‘calculated creativity’, Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Read MoreLuxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.
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