High Value Counsel –
Cases & Opinion

Through bespoke luxury advisory, we
combine decades of experience with fresh insight to guide luxury organisations past
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Piers Schmidt featured on ‘The Social Hotelier’ podcast

Podcast

I enjoyed joining Sam-Erik Ruttmann on the latest episode of his podcast, 'The Social Hotelier', which airs on podcast platforms on 2 April, 2024.

Global Hospitality Talk Postscript and Presentation

Brand Value

Following requests for a film of Piers Schmidt’s recent keynote presentation delivered at the Global Hospitality Talk, hosted by Raffles London, a studio recording is now available.

Villa Resorts

Brand-led transformation

As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.

Thyme

Brand-led transformation

In late 2021, Your Doctor Group appointed Luxury Branding to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.

Sunlife

Brand-led transformation

Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.

Celebrity Cruises

Brand Positioning

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.

Boutique Group

A new luxury hotel brand for Saudi Arabia

In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.

From Magazine to Hotel: Curators or Creators?

By Libby Hudson

Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.

C Resorts

Concept & Brand Creation

Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.

Is Technology Displacing Craftsmanship?

By Craig Allen

In the world of luxury personalisation, the relationship between technology and craftsmanship is changing. Does that mean our definition of luxury is changing too?

Agency

With a unique blend of ‘calculated creativity’, Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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Ventures

Piers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh. This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.

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