High Net Worth Counsel –
Cases & Opinion

We apply decades of experience and fresh contemporary insight to guide luxury organisations past risk and towards opportunity. 

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LUX* Tea Horse Road

Destination Development

Luxury Branding was engaged to work with LUX* Resorts & Hotels as the ambitious Mauritian hospitality operator expanded its operations into China in the south-western provinces of Yunnan, Sichuan and Tibet.

LUX* Resorts
& Hotels

Brand-led transformation

In 2011, Luxury Branding was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.

C Resorts

Concept & Brand Creation

Since August 2017, Luxury Branding has been working with Constance Hotels, Resorts & Golf, the leading Indian Ocean operator, to develop an innovative second-line brand, ready for official launch in Spring 2019. Born from rigorous conceptual, creative, and strategic thinking, we are delighted to introduce C Resorts, a younger sister for Constance.

Is Technology Displacing Craftsmanship?

By Craig Allen

The paradox is amusing. Rather than mass production requiring increased standardisation and repetition, technology is facilitating craftsmanship that would once only have been available to those purchasing a small volume, handmade product.

What the new ‘ultra-luxury’
means for hotels

By Piers Schmidt

The value proposition of this firm is enabling luxury brands to develop elevated service and transformative experiences. Although we serve organisations in the tourism, travel, real estate, wellness and financial services sectors, hospitality is our sweet spot.

The Lusty Allure
of Loyalty

By Piers Schmidt

Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?

Value Retail

Guest Experience Design

Luxury Branding partnered with Value Retail to audit and elevate the guest experience delivered by the world’s most hospitable luxury shopping villages.


Retail Concept Creation

Luxury Branding partnered with the senior leadership of Shinsegae to create an innovative new homewares offering for its flagship stores in Seoul.

Chic Outlet Shopping

Round Table Design & Moderation

Collaborating closely with Value Retail's Chic Outlet Shopping team, Piers Schmidt devised and facilitated a series of round tables that were hosted at global travel fairs including Fitur, ITB, ATM, ILTM Shanghai and WTM.

Woven In

By Piers Schmidt

Not that there is nothing anything wrong with a wellness model that evidently pleases most people most of the time but change is afoot and it’s being driven by the changing demands of the luxury travelling consumer.


With its unique blend of ‘calculated creativity’, Luxury Branding empowers ambitious organisations to define and express how they are special, different and better: special for their affluent customers; different and better than their competitors.

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Luxury Branding Founder, Piers Schmidt, and Ian R Douglas,
Managing Director of Phoenix Global, are the Co-Founders of Kingham Leigh, a dynamic partnership formed to design and develop innovative hospitality projects in Europe and beyond.

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