High Value Counsel –
Cases & Opinion

Through bespoke luxury advisory, we
combine decades of experience with fresh insight to guide luxury organisations past
risk and towards opportunity. 



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Macdonald Later Living

Concept Development

How and why did an established British hotel operator plan a move from hospitality into the crowded and complex market for later living?

The Lusty Allure
of Loyalty

By Piers Schmidt

Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?

Where Wellness
is Woven in

By Piers Schmidt

Not that there is nothing anything wrong with a wellness model that evidently pleases most people most of the time but change is afoot and it’s being driven by the changing demands of the luxury travelling consumer.

LUX* Resorts & Hotels

Brand-led transformation

In 2011, Luxury Branding was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.

LUX* Tea Horse Road

Destination Development

Luxury Branding was engaged to work with LUX* Resorts & Hotels as the ambitious Mauritian hospitality operator expanded its operations into China in the south-western provinces of Yunnan, Sichuan and Tibet.

What the New
‘Ultra-luxury’ Means
for Hotels

By Piers Schmidt

Luxury Branding enables luxury brands to stage elevated service and transformative experiences. Although we serve organisations in the tourism, travel, real estate, wellness and financial services sectors, hospitality is our sweet spot.

Shinsegae

Concept Creation

Luxury Branding partnered with the senior leadership of Shinsegae to create an innovative new homewares offering for its flagship stores in Seoul.

Public Spaces: Fighting Fire with Fire

by Piers Schmidt

From retailers to airlines, customer-facing organisations are hiring hoteliers at senior levels to transfer hospitality ‘technology’ into their operations. To date, the flow of know-how has been largely one-way but why are these previously discrete sectors beginning to converge on hospitality?

Belmond

Customer experience design

Luxury Branding was engaged to reboot the poorly-received rebranding of Orient Express Hotels to Belmond with signature programming to invest the new name with meaning.

Public Spaces: Battle Ground of the Brands

by Piers Schmidt

How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.

Agency

With a unique blend of ‘calculated creativity’, Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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NXGN

Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.

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