High Net Worth Counsel –
Cases & Opinion

We apply decades of experience and fresh contemporary insight to guide luxury organisations past risk and towards opportunity. 



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Public Spaces: Fighting Fire with Fire

by Piers Schmidt

Retail to airlines are hiring at senior levels to transfer hospitality ‘technology’ into their operations. However, the flow of know-how has been largely one-way and these previously parallel sectors are beginning to converge on hospitality.

Public Spaces: Battle Ground of the Brands

by Piers Schmidt

How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.

Lazy Language and
Alphabet Soup

By Piers Schmidt

It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.” But caveat emptor if those words have sprung from the jaws of a property developer and their agents!

Belmond

Guest experience design

Luxury Branding was engaged to reboot the poorly-received rebranding of Orient Express Hotels to Belmond with signature programming to invest the new name with meaning.

Agency

With its unique blend of ‘calculated creativity’, Luxury Branding empowers ambitious organisations to define and express how they are special, different and better: special for their affluent customers; different and better than their competitors.

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Ventures

Luxury Branding Founder, Piers Schmidt, and Ian R Douglas,
Managing Director of Phoenix Global, are the Co-Founders of Kingham Leigh, a dynamic partnership formed to design and develop innovative hospitality projects in Europe and beyond.

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