Cottonmill
Concept & Brand Creation
Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.
We create, codify and choreograph exquisite, distinctive and irresistible experiences that perform at the leading edge of luxury.
Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.
While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.
Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.
From our analysis of the profile, positioning, and promotion of 81 lifestyle hotel brands in conjunction with their dates of introduction emerges a series of fascinating correlations.
Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.
Working with two passionate entrepreneurs to develop a fresh and fiery new presentation for their luxury fashion brand.
For four years, Luxury Branding partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.
Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.
Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.
Read MorePiers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh. This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.
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