Creating a Gen X playground
How do you entice and then delight a breed of luxury consumers looking for exceptional holiday experiences that transport them away from the daily grind?
Prestigious Mauritian hotel operator, Constance Hotels, Resorts & Golf wanted to expand its business, by creating a new brand – C Resorts by Constance.
However, Constance needed to avoid cannibalising its existing business or presenting the new brand as a discount version of its luxury sibling.
We came on board to shape a brand idea that would speak to luxury consumers who might not otherwise consider Constance or the Indian Ocean destinations it operates in.