Invoking Luxury –
Cases & Opinion

We create, codify and choreograph exquisite, distinctive and irresistible experiences that perform at the leading edge of luxury.

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6 Steps to Differentiate your Brand

By Piers Schmidt

How should you develop a brand proposition that is truly special and different – special to your customers and different from your competitors? Here are six steps to achieve that distinction.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.

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Piers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh. This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.

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