Aman Sees Space for Janu Brand: Experts Fear Dilution

5 March 2020

Aman Group has launched a sibling brand, Janu, its first in its 32-year history, which executives say will share DNA but at a lower, albeit still-luxury price point.

In its 32 years since being founded by hotelier Adrian Zecha, Aman Group has gained legions of aficionados—known as ‘Amanjunkies’—with only one brand, the eponymously named Aman.

Now, the hotel group looks to build on that fan base with the launch of a new brand, Janu.

In this piece for Hotel News Now, ‘Aman Sees Space for Janu Brand; Experts Fear Dilution’, Terence Baker asks Luxury Branding Founder Piers Schmidt for his opinion on the move to introduce a diffusion offering.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

Read More


With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

Read More


Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

Read More
further Stories

Piers Schmidt in conversation with Skift’s Sean O’Neill

News Story

Piers Schmidt and Skift’s Sean O’Neill discuss the optimum size for a chain of ultra-luxury…

Piers Schmidt speaks at Gulf & Indian Ocean Hotel Investor’s Summit

News Story

On 28 February 2023, Piers Schmidt featured in the closing panel moderated by Olivier Harnisch for…

One Fine Mess?


Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we…

All posts