Client


2 August 2022

Brand Extension

Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.

Read more


18 October 2021

Branded Residences

Branded residences have become something of a staple in big budget luxury developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?

Read more


2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

Read more


5 October 2021

Three Branding Lessons from Giorgio Armani

We live in an age of disruption and as economies, technologies and attitudes continue to change, so too does the art of branding.

Read more