Proposition Development and Corporate Identity
Quintessentially is first and foremost an internet-based private members’ club for people that believe that life is too short to waste time on the mundane or second best.
Members are given a membership card that brings with it a huge variety of benefits, many of which are worth a great deal of money. Besides the monetary advantages, membership also brings the chance to enjoy a collection of goods, services, treats and practical help that make a serious difference to its members’ lives. Quintessentially is best considered as a passport to the very best that life has to offer.
Luxury Branding’s Founder Piers Schmidt was introduced to the founders, Ben Elliott and Aaron Simpson by Rupert Steiner, a former business journalist at the Sunday Times. This Dresdner Kleinwort backed start up then appointed Luxury Branding to help bring the concept successfully to market.
Our contribution included market research with potential members, honing the proposition, refining the business model, confirming the name and creating the corporate identity.
In the decade since its start-up, Quintessentially has gone from strength to strength with representation in 56 cities and an impressive range of brand extensions from property to travel, weddings and wine.