Luxury Branding Founder Piers Schmidt offers his opinion and a warning on the recent acquisition of Six Senses by IHG to Terence Baker for his coverage of the deal for Hotel News Now.
After standing pat for much of the consolidation wave, following its late-2014 buy of Kimpton, InterContinental Hotels Group has acquired Six Senses Hotels Resorts Spas, which becomes IHG’s second recent luxury acquisition after Regent.
Luxury Branding Founder Piers Schmidt offers his opinion and a warning on the recent acquisition of Six Senses by IHG to Terence Baker for his coverage of the deal for Hotel News Now.
Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1
Read MoreWith a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2
Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.3
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