We are pleased to highlight the contribution by Piers Schmidt, the Founder of Luxury Branding, to ‘Branded Residences: An Overview’, the recently published report by Graham Associates.
Piers Schmidt and Skift’s Sean O’Neill discuss the optimum size for a chain of ultra-luxury hotels in this highly competitive segment of the hospitality industry
As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.
On 28 February 2023, Piers Schmidt featured in the closing panel moderated by Olivier Harnisch for a discussion on the “Rise of Fashion and Luxury Goods Branded Hotel & Hotel Residences – Do the New Marques Really Drive More Revenue?”
Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.
Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we find this to be an immature industry ripe for service improvement and experience innovation.
Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.
In late September 2022, in his capacity as Adjunct Professor, Piers Schmidt visited Ecole hôtelière de Lausanne in Switzerland to guest lecture on the prestigious hospitality business school’s MBA programme.
Having worked together as colleagues and collaborators for more than 20 years, Kingham Leigh formalises a marriage between the consulting expertise of Piers Schmidt and the senior corporate experience of Ian R Douglas.
Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.