19 August 2023

What’s Next in Wellness Hospitality?

Luxury Branding is an expert at defining meaningful wellness propositions to augment or sit at the heart of luxury hotel brands. Piers Schmidt was interviewed recently by Laura Powell for her piece on wellness and hospitality for Hospitality Investor.

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13 June 2023

The Delight Is In The Details

In the realm of intricate endeavours, we often hear the cautionary phrase ‘the devil is in the details.’ However, what if we replaced the ominous spectre of Beelzebub with something altogether more captivating, such as delight?

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8 June 2023

Piers Schmidt contributes article to ‘Branded Residences: An Overview’

We are pleased to highlight the contribution by Piers Schmidt, the Founder of Luxury Branding, to ‘Branded Residences: An Overview’, the recently published report by Graham Associates.

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1 May 2023

Piers Schmidt in conversation with Skift’s Sean O’Neill

Piers Schmidt and Skift’s Sean O’Neill discuss the optimum size for a chain of ultra-luxury hotels in this highly competitive segment of the hospitality industry

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4 April 2023

Villa Resorts

As its next generation takes the helm, over four years between 2019-2023, Luxury Branding has guided an ambitious brand-led transformation of the family-owned Maldivian resort group Villa Resorts.

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28 February 2023

Piers Schmidt speaks at Gulf & Indian Ocean Hotel Investor’s Summit

On 28 February 2023, Piers Schmidt featured in the closing panel moderated by Olivier Harnisch for a discussion on the “Rise of Fashion and Luxury Goods Branded Hotel & Hotel Residences – Do the New Marques Really Drive More Revenue?”

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12 December 2022


Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.

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10 November 2022

One Fine Mess?

Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we find this to be an immature industry ripe for service improvement and experience innovation.

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20 October 2022

Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife

Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.

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26 September 2022

Piers Schmidt visits Ecole hôtelière de Lausanne

In late September 2022, in his capacity as Adjunct Professor, Piers Schmidt visited Ecole hôtelière de Lausanne in Switzerland to guest lecture on the prestigious hospitality business school’s MBA programme.

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