Industry


2 August 2022

Brand Extension

Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.

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6 October 2021

Taj Hotels Resorts and Palaces

Luxury Branding worked closely with the Mumbai head office team of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj, the hallmark of Indian hospitality.

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4 October 2021

Kerzner International

Luxury Branding was appointed to assist the board of Sun International Hotels Limited to forge a new identity for the company, which we named Kerzner International.

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4 October 2021

One&Only Resorts

In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.

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2 August 2021

Paramount Hotels & Resorts

Imagining and designing a new hospitality
brand with creativity at its core.

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2 August 2021

Cottonmill

Most spas are created equal. But the Cottonmill Private Members’ spa was designed to be rather less equal than others.

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2 August 2021

Dorchester Collection

Defining and implementing a unified brand concept to encompass the trophy hotel assets of the Brunei Investment Agency located in the world’s key gateway cities.

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2 August 2021

La Selva Chiara

Concept development, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.

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2 August 2021

C Resorts

Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.

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2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

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