12 December 2022


Luxury Branding was appointed by Mauritian hotel group, Sun Resorts, to reimagine its philosophy and culture across all areas of the guest experience and inject new life into the 45-year-old brand.

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10 November 2022

One Fine Mess?

Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we find this to be an immature industry ripe for service improvement and experience innovation.

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20 October 2022

Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife

Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.

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26 September 2022

Piers Schmidt visits Ecole hôtelière de Lausanne

In late September 2022, in his capacity as Adjunct Professor, Piers Schmidt visited Ecole hôtelière de Lausanne in Switzerland to guest lecture on the prestigious hospitality business school’s MBA programme.

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26 August 2022

Maverick Hospitality

Having worked together as colleagues and collaborators for more than 20 years, Kingham Leigh formalises a marriage between the consulting expertise of Piers Schmidt and the senior corporate experience of Ian R Douglas.

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2 August 2022

Brand Extension

Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.

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7 July 2022

Opinion Piece by Libby Hudson

‘From Magazine to Hotel: Curators or Creators?’ is a critical Op-ed authored by Libby Hudson who joined Luxury Branding as a summer intern in July 2022.

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13 June 2022

Villa Vamos

Luxury Branding was engaged by Villa Hotels & Resorts to design and lead a five-day Discovery Expedition in Cape Town, South Africa. Its purpose to inspire 30 leaders from the company towards a brand-led transformation from Good to Great.

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1 June 2022

EHL’s Associate Professor Demian Hodari interviews Piers Schmidt

During Piers Schmidt’s visit in May 2022 to guest lecture on the Master of Business Administration in Hospitality, Piers was interviewed by Associate Professor of Strategic Management Demian Hodari, PhD for his ‘Managing Underperforming Properties’ course.

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1 April 2022

This Little Piggy Went to Market

An affiliate of U.S. private equity fund KSL Capital Partners has acquired the parent company of United Kingdom boutique hotel chain The Pig Hotels. Piers Schmidt comments for Hotel News Now.

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