23 September 2021

Luxury Hospitality Conference, Milan

Piers Schmidt joins an illustrious panel of (mainly) Italian five-star hoteliers at the Luxury Hospitality Conference in Milan.

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2 August 2021


Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.

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12 November 2020

Brand Standards ‘Reset’ by COVID-19 but Won’t Fade

In the midst of the COVID-19 pandemic, owners and brands embroiled in difficult conversations. Hotel News Now spoke to Piers Schmidt about the enforcement of brand standards during a global crisis.

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16 June 2020

Hand of Hope

A charitable initiative created and funded by Luxury Branding that harnesses the power of communal song to raise funds to combat COVID-19.

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5 March 2020

Aman Sees Space for Janu Brand: Experts Fear Dilution

Aman Group has launched a sibling brand, Janu, its first in its 32-year history, which executives say will share DNA but at a lower, albeit still-luxury price point.

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16 July 2019

Dubai property developer Damac completes acquisition of Roberto Cavalli

Damac is well-positioned to develop the brand’s licensing operations, which currently accounts for one-third of revenue.

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13 February 2019

IHG Buys Six Senses as New Niche Atop Luxury Portfolio

After standing pat for much of the consolidation wave, following its late-2014 buy of Kimpton, InterContinental Hotels Group has acquired Six Senses Hotels Resorts Spas, which becomes IHG’s second recent luxury acquisition after Regent.

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24 October 2018

The Rise of The Hotel Super Suite

Take a look inside the new crop of luxury penthouses catering to the mega wealthy.

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6 October 2021

C Resorts

Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.

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5 October 2021

The Sea of Sameness:
a Rising Tide

While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.

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