2 August 2021


Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.

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12 November 2020

Brand Standards ‘Reset’ by COVID-19 but Won’t Fade

In the midst of the COVID-19 pandemic, owners and brands embroiled in difficult conversations. Hotel News Now spoke to Piers Schmidt about the enforcement of brand standards during a global crisis.

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5 March 2020

Aman Sees Space for Janu Brand: Experts Fear Dilution

Aman Group has launched a sibling brand, Janu, its first in its 32-year history, which executives say will share DNA but at a lower, albeit still-luxury price point.

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16 July 2019

Dubai property developer Damac completes acquisition of Roberto Cavalli

Damac is well-positioned to develop the brand’s licensing operations, which currently accounts for one-third of revenue.

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13 February 2019

IHG Buys Six Senses as New Niche Atop Luxury Portfolio

After standing pat for much of the consolidation wave, following its late-2014 buy of Kimpton, InterContinental Hotels Group has acquired Six Senses Hotels Resorts Spas, which becomes IHG’s second recent luxury acquisition after Regent.

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24 October 2018

The Rise of The Hotel Super Suite

Take a look inside the new crop of luxury penthouses catering to the mega wealthy.

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5 October 2021

The Sea of Sameness:
a Rising Tide

While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.

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18 November 2022

Boutique Group

In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.

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2 August 2021

C Resorts

Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.

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12 August 2022

From Magazine to Hotel: Curators or Creators?

Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.

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