Industry


24 October 2018

The Rise of The Hotel Super Suite

Take a look inside the new crop of luxury penthouses catering to the mega wealthy.

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6 October 2021

C Resorts

Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.

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5 October 2021

The Sea of Sameness:
a Rising Tide

While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.

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2 August 2021

C Resorts

Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.

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26 August 2022

Macdonald Later Living

How and why did an established British hotel operator plan a move from hospitality into the crowded and complex market for later living?

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12 February 2021

The Proliferation of Lifestyle Brands: Differentiate or Die

From our analysis of the profile, positioning, and promotion of 81 lifestyle hotel brands in conjunction with their dates of introduction emerges a series of fascinating correlations.

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5 October 2021

Two Brands, or not
to Brand: that is
the Question

Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.

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4 October 2021

The Lusty Allure
of Loyalty

Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?

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6 October 2021

Taj Hotels Resorts and Palaces

For four years, Luxury Branding partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.

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12 February 2021

The Orient Express brand will now depart from Platform A(ccor)

AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.

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