Industry


12 February 2021

The Proliferation of Lifestyle Brands: Differentiate or Die

From our analysis of the profile, positioning, and promotion of 81 lifestyle hotel brands in conjunction with their dates of introduction emerges a series of fascinating correlations.

Read more


6 October 2021

C Resorts

Luxury Branding enjoys a constructive and enjoyable relationship with Constance Hospitality Management, a leading Indian Ocean operator of luxury resorts. Between 2017-2019, we worked with Constance to develop for them an upper upscale lifestyle brand. The new brand will be launched officially in October 2022.

Read more


5 October 2021

Two Brands, or not
to Brand: that is
the Question

Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.

Read more


26 August 2022

Macdonald Later Living

How and why did an established British hotel operator plan a move from hospitality into the crowded and complex market for later living?

Read more


6 October 2021

Taj Hotels Resorts and Palaces

For four years, Luxury Branding partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.

Read more


4 October 2021

The Lusty Allure
of Loyalty

Love them or loathe them, loyalty programs are a defining feature of the hospitality landscape. But let’s take a step back. What, in fact, is being measured and rewarded by these programs? Is it really loyalty or incentivised habit? Are we actually faithful to the promoter brands?

Read more


12 February 2021

The Orient Express brand will now depart from Platform A(ccor)

AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.

Read more


2 August 2021

La Selva Chiara

Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.

Read more


2 August 2021

Paramount Hotels
& Resorts

Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.

Read more


6 October 2021

LUX* Resorts & Hotels

In 2011, Luxury Branding was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.

Read more