Industry


4 October 2021

One&Only Resorts

In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.

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2 August 2021

Paramount Hotels & Resorts

Imagining and designing a new hospitality
brand with creativity at its core.

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2 August 2021

Cottonmill

Most spas are created equal. But the Cottonmill Private Members’ spa was designed to be rather less equal than others.

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2 August 2021

Dorchester Collection

Defining and implementing a unified brand concept to encompass the trophy hotel assets of the Brunei Investment Agency located in the world’s key gateway cities.

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2 August 2021

La Selva Chiara

Concept development, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.

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2 August 2021

C Resorts

Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.

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2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

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6 October 2021

LUX* Resorts
& Hotels

In 2011, Luxury Branding was appointed by the failing Naiade Resorts to devise a turnaround strategy that would rescue the brand from near bankruptcy and provide a new foundation for growth.

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6 October 2021

C Resorts

Since August 2017, Luxury Branding has been working with Constance Hotels, Resorts & Golf, the leading Indian Ocean operator, to develop an innovative second-line brand, ready for official launch in Spring 2019. Born from rigorous conceptual, creative, and strategic thinking, we are delighted to introduce C Resorts, a younger sister for Constance.

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12 February 2021

6 Steps to Differentiate your Brand

How should you develop a brand proposition that is truly special and different – special to your customers and different from your competitors? Here are six steps to achieve that distinction.

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