We are pleased to highlight the contribution by Piers Schmidt, the Founder of Luxury Branding, to ‘Branded Residences: An Overview’, the recently published report by Graham Associates.
Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we find this to be an immature industry ripe for service improvement and experience innovation.
Luxury branded residences have become something of a staple in big budget developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?
Damac is well-positioned to develop the brand’s licensing operations, which currently accounts for one-third of revenue.
Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.
Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.
It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.” But caveat emptor if those words have sprung from the jaws of a property developer and their agents!
How should you develop a brand proposition that is truly special and different – special to your customers and different from your competitors? Here are six steps to achieve that distinction.