2 August 2022

Brand Extension

Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.

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24 March 2022

Skift Forum Europe

On 24 March 2022, in his capacity as a member of the Global Advisory Board for The Red Sea Development Company, Piers Schmidt joined fellow Advisory Board member Sue Harmsworth in discussion with Skift President Carolyn Kremins to explore Regenerative Travel and the Future of Global Tourism.

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6 October 2021

LUX* Tea Horse Road

Luxury Branding was engaged to work with LUX* Resorts & Hotels as the ambitious Mauritian hospitality operator expanded its operations into China in the south-western provinces of Yunnan, Sichuan and Tibet.

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4 October 2021

British Airways

Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.

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2 August 2021


Creating the name and brand identity for a global collaboration
between 15 of the world’s leading airlines.

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19 January 2021

Lazy Language and
Alphabet Soup

It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.”
But caveat emptor if those words have sprung from the jaws of a property developer and their agents!

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