In mid August, members of the Global Advisory Board of The Red Sea Development Company were hosted in Riyadh and on site at the Red Sea destination for a progress update and Advisory Board meeting.
On 24 March 2022, Sue Harmsworth and Piers Schmidt, Advisory Board members of Red Sea Global, took part in a panel discussion with Skift President Carolyn Kremins to explore Regenerative Travel and the Future of Global Tourism.
On 16 November 2021, Piers Schmidt joined Jo Rzymowska, Vice President & Managing Director, EMEA, of Luxury Branding client Celebrity Cruises, Filip Boyen and Claire Peake on a panel to discuss the impact of Covid on the luxury sector.
In June 2021, The Red Sea Development Company announced the appointment of Piers Schmidt, Founder of Luxury Branding, to its global Advisory Board.
Luxury Branding Founder Piers Schmidt featured as one of seven globetrotters from the worlds of design, food, adventure, luxury, sustainability and beyond asked the simple, tantalising question: where do you dream of travelling to in 2021?
How consumers feel about luxury products may depend on how they feel: whether they perceive something to be hot or cold.
Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.
Luxury Branding was engaged to work with LUX* Resorts & Hotels as the ambitious Mauritian hospitality operator expanded its operations into China in the south-western provinces of Yunnan, Sichuan and Tibet.
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
Creating the name and brand identity for a global alliance between 15 of the world’s leading airlines.