The Paradigm Cut: A Definitive Model for Luxury Brands
BY Luxury Branding
For the first time in its history, The Paradigm Cut provides professionals working in the luxury brand industry, with a precise definition of their métier; a common language for how luxury brands should be described; a method of qualifying whether or not brands are ‘luxury’ and a quantitative technique for the evaluation of their status and momentum.
A synopsis of the 100-page white paper may be downloaded below. To receive a full copy of the white-paper, please contact us.
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