South Africa: New Frontier for Luxury Brands?
Understanding Luxury Brands in an emerging market, in this instance South Africa.
This volume is the result of a landmark inquiry into the market for luxury brands in South Africa. The underlying trade and consumer research was conducted during the second half of 2009 on behalf of the Southern Africa Luxury Association (SALA) of which Luxury Branding was a co-founder.
A synopsis of the study’s findings may be downloaded below. To receive a full copy of the study, please contact us.