Image_Sensory branding

Multisensory Branding

BY Piers Schmidt on Monocle 24

Piers Schmidt is a regular guest on The Briefing from Monocle 24, a pacy round-up of the daily news and topical stories. In this segment, Piers discusses multisensory luxury branding using examples from Krug, Aston Martin and Clinique.

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