Luxury Branding Announces NXGN: Pioneering Services to Engage the Next Generation of Luxury Consumers

7 June 2024

Luxury Branding proudly introduces NXGN, a suite of four specialist services designed to help luxury brands in the experience economy forge meaningful and enduring connections with this distinctive cohort.

In the words of Fatboy Slim, “right here, right now,” the next generation of luxury consumers is emerging rapidly, investing heavily in high-end goods and experiences earlier than ever. To meet this burgeoning demand, Luxury Branding proudly introduces NXGN, a suite of four specialist services designed to help luxury brands in the experience economy forge meaningful and enduring connections with this distinctive cohort.

NXGN Briefing
A primer presentation and bespoke workshop provide invaluable insights into the needs and desires of the next generation of luxury consumers. This briefing audits current knowledge, challenges existing beliefs and dispels common myths about the next generation, equipping brands with actionable steps to effectively connect with this emerging market.

NXGN Board
Convening and coordinating hand-picked groups of ambitious and affluent NXGN pioneers to engage with the C-suites of forward-thinking luxury organisations, enabling them to adapt and formulate future-focused customer strategies. Through formal face-to-face meetings and ad hoc online interactions, board members offer organisations direct insights into the next generation while acting as loyal brand ambassadors within their circles.

NXGN Connect
NXGN Connect bridges luxury brands and their next-generation consumers through elegant in-real-life events. These occasions showcase the brand, break down barriers, enhance the database, and foster loyalty.

NXGN Influence
NXGN Influence equips luxury organisations with the tools and techniques to cut through the social clamour. Rigorous and creative approaches to generating positive influence online translate into strategic partnerships and effective collaborations that resonate with the next generation.

“NXGN empowers luxury brands to understand and engage with this dynamic market segment, ensuring they connect with their future consumers in a world that’s already arrived,” says Mungo Schmidt, NXGN Leader.

Piers Schmidt, founder of Luxury Branding, shares his enthusiasm: “I am delighted that a member of the next generation of my family has conceived and leads this exciting new development in our company’s 21st year. I look forward to learning from Mungo’s cohort of new luxurians and supporting this initiative with our network and experience.”

Advisory

Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

Read More

Agency

With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

Read More

NXGN

Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.3

Read More
further Stories

The Eloquence Embellishment Engine

News Story

In an era where the essence of luxury is not merely experienced but also exquisitely…

Hotels On The High Seas

News Story

Given a wave of wealth, luxury hotel brands are offering seaworthy products to expand their…

Luxury Hotel Brands: Too Small For Their Boots?

News Story

On 21 March 2024, Piers Schmidt gave the keynote at Global Hospitality Talk, the leading…

All posts