Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.
Piers Schmidt is an accomplished conference speaker and panel moderator. A trusted commentator, he is available to provide media with an independent expert opinion from inside the world of luxury.
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During Piers Schmidt’s visit in May 2022 to guest lecture on the Master of Business Administration in Hospitality, Piers was interviewed by Associate Professor of Strategic Management Demian Hodari, PhD for his ‘Managing Underperforming Properties’ course.
Luxury branded residences have become something of a staple in big budget developments and now they are not just for hotel brands. Plenty of high-end names have entered the fray with big, buzzy builds. Is this just the logical next step for brands who want a deeper connection with consumers?
Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.Read More
With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.
Piers Schmidt and Ian R Douglas of Phoenix Global are the co-founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.