Luxury Hospitality Conference, Milan

23 September 2021

Piers Schmidt joins an illustrious panel of (mainly) Italian five-star hoteliers at the Luxury Hospitality Conference in Milan.

At the kind invitation of Mauro Santinato of Teamwork Hospitality, on September 23, 2021, in Milan, Italy, Piers Schmidt appeared alongside his friends Filip Boyen, CEO Forbes Travel Guide, Mauro Governato, General Manager, The Peninsula, Paris, and Luca Finardi, VP Mandarin Oriental, Italy.

Each panellist contributed to an International Overview during a very well received session moderated by veteran hotelier Claudio Ceccherelli, General Manager, Park Hyatt, Paris-Vendôme.

Topics discussed by the lively foursome, which was staged at Milan’s magnificent Palazzo Delle Stelline, included the proposition that the positioning of an exclusive luxury hotel brand is much easier than the positioning of the luxury brand of a multi brand hotel chain, the three rules that define the storytelling of an exclusive hotel and whether it is best to be better or to be different?

The event was preceded by a wonderful evening reception hosted by Andrea Obertello, General Manager of The Four Seasons, Milan.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

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With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

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Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

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