Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife

20 October 2022

Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.

Sun Resorts becomes Sunlife.

Mauritian hotel group, Sun Resorts has announced an exciting new rebrand, unveiling the new Sunlife, not just a new name but a reimagined philosophy and culture across all areas of the guest experience, building on the brand’s 45 plus years of history and heritage. The rebrand includes the newly launched ‘Come Alive Collection’ – a range of unique in resort experiences for guests to enjoy including Energy Gym, Sega Zoomba and Putting on the Ritz to name just a few.

Made up of four luxury hotels in Mauritius: five-star Sugar Beach, five-star Long Beach, four-star La Pirogue, and four-star Ambre, along with private island Ile aux Cerfs, home to the world-famous golf course, Ile aux Cerfs Golf Club, Sunlife has undertaken a transformation across its whole portfolio. With a carefully defined Vision, Purpose and Values the Sunlife rebrand is more than skin deep, breathing new life not just into the resorts but across the entire organisation.

The renowned hotel group has carved out a reputation as one of the leading hospitality brands in Mauritius and the Indian Ocean. The rebrand, spearheaded in partnership with specialist agency, Luxury Branding recognises the importance of the company’s history and service culture.. With Sunlife, the rebrand has taken the familiar ‘Sun’ element representing the long-established, trusted brand and added the element of ‘life’ embodying the new energy and lifestyle.

All the Resort Concepts have been expressed in new visual identities, which reflect their individual personalities while more clearly indicating, they are part of the Sunlife family.

A sunbeam has been cast across the logos that interacts with the logo illustrating the dynamic relationship between the Sunlife brand and the resort.

The Sunlife, rebrand has gone much deeper than a name change, reinvigorating the soul and spirit of Sun and its resorts with a new-look and function website and an in-resort app bringing guests’ stays alive through their smartphone, right the way from the inspiration and booking stage through to the in-resort details and unique experiences.

The transformation has seen the hotel brand focus on spreading the spirit and kindness of Sun and boosting the energy and passion of its teams, radiating the magic of Mauritius in everything they do.

The newly launched Come Alive Collection is a part of the transformation, introducing a range of special experiences available across all the Sunlife resorts with clear messages around the core values of Sunlife.

The project has also worked across all the resorts optimising each sub-brand with the Sunlife philosophy and undertaking an evaluation to identify each resorts unique core cohorts and lifestyles so hotel guests can be matched to their most suited resort with the Come Alive Collection offering tailored experiences, unique to each resort.

The Come Alive Collection of experiences include Energy Gym combining exercise with sustainability, the Beach Squad where a team bring innovative experiences to the beach and IZZY the Bee, the newest member of the team and Sunlife mascot.

The Come Alive Collection exclusive to each resort include Sega Zoomba, a fiery Mauritian fusion of Sega and Zumba, Santé promoting an imaginative new cocktail collection with medicinal healing properties – for the head, the heart, body or soul, from calming minds to soothing sunburn, and Putting on the Ritz, a return to the days of glamour and dressingup for dinner with head-to-toe makeovers and a fashion rental service with dozens of show-stopping gowns.

Five-star Sugar Beach has created a fusion of the past and present, bringing together the glamorous pleasures of yesteryear with the luxurious indulgences of today, creating an opulent and glamorous holiday experience. In keeping with the rebrand, the resort has also undergone a complete renovation with with all rooms and suites stylishly remodelled, and restaurants and public area redesigned and updated, adding a distinctive touch of west-coast glamour.

Five-star Long Beach represents the modern Mauritius, embracing the concept that guests are looking for something different, discovering Mauritius through a new lens and looking for new exciting and innovative experiences. Long Beach is also benefitting from a soft of the rooms and suites by June 2023 keeping in theme with the general airy and fresh feel of the resort, along with a new-look Tides Restaurant.

At four-star superior La Pirogue the emphasis is on exploration with guests encouraged to dive deeper and experience a real and authentic Mauritius with a village vibe being the theme within resort, embracing the colours and vibrancy of the island.

Sunlife’s sustainability program is committed to leading the way in terms of sustainable and impact-driven travel experiences and ensuring Sunlife’s properties function sustainability and responsibly.

Embodying the Sunlife vision ‘we see a world where kindness shines’. The ethos behind our sustainability program focuses on leading with kindness and showing that same kindness to the land, resources and people as experienced by Sunlife guests.

Finally we are delighted to announce an exclusive collaboration with the famous Mauritian singer ‘Annega’ who launches her single in Mauritius today : ‘Dance until the Rise’ which was produced in partnership with Sunlife.

Luxury Branding rebrands Sun Resorts to Sunlife

Francois Eynaud (pictured above during today’s announcement), Sunlife’s Chief Executive Officer commented on the rebrand:

“With over 45 years’ of heritage, we have pioneered luxury tourism in Mauritius, positively impacting our environment and local communities. I am extremely proud to introduce Sunlife, a revival of the soul and spirit of Sun whilst creating exciting, new holiday experiences, all celebrating Mauritian culture and each of our hotels’ unique identities. We aspire to being a strong employer brand with an inspiringpurpose that attracts new talents and motivates existing teams. Sunlife is looking to the future celebrating a life in the sun, and a life enjoyed with the inherent magic of our beautiful island.”

Joelle Edwards-Tonks, Chief Sales and Marketing Officer for Sunlife led the rebrand and said:

“For the last 24 months we have worked diligently with our partner agency, Luxury Branding to mastermind a brand-led transformation of our company. This was always more than just a conventional rebranding exercise and more a process of change, injecting new life into a long- established brand. The rebrand exercise was underpinned by a new Vision, Purpose and Values forming the foundation of our transformation and we are delighted to share our transformation and to see the Sunlife brand rise glorious.”

 

Advisory

Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

Read More

Agency

With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

Read More

Ventures

Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

Read More
further Stories

One Fine Mess?

Report

Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we…

Piers Schmidt visits Ecole hôtelière de Lausanne

News Story

In late September 2022, in his capacity as Adjunct Professor, Piers Schmidt visited Ecole hôtelière de…

Global Advisory Board visits
The Red Sea

News Story

In mid August, members of the Global Advisory Board of The Red Sea Development Company…

All posts