“No fewer than five of the proposals we have written for potential clients in the last 12 months have been designed to determine what lies beyond luxury.”
10 November 2022
Luxury villa rentals is a buoyant market, which positively grew through the pandemic, but we find this to be an immature industry ripe for service improvement and experience innovation.
If your business competes in the luxury villa rental sector, our analysis of the proposition and presentation of 20 of its best brands raises fundamental questions.
Finding convincing answers to these may determine how sustainable this nascent industry proves to be.
View and download ‘One Fine Mess?’