The NXGN Briefing


The NXGN Briefing is a provocative primer presentation and interactive Q&A session that 
offers participants invaluable insights into the needs 
and desires of the next generation of luxury consumers.

Under the expert guidance of NXGN Leader Mungo Schmidt, the Briefing will challenge your existing beliefs, dispel common myths, and enhance your understanding of your future luxury consumers.

Through detailed exploration and analysis, we will equip you with actionable strategies for effectively engaging with this important emerging market.

Mungo’s extensive experience in this field ensures that the session provides critical information and inspiring ideas to keep luxury brands relevant and competitive.

Presentation Excerpt:

Key Takeaways:

  • Gen Z is making money like no generation before
  • They are showing up in luxury right now
  • You must sow the seeds of ambition early
  • Discernment is being acquired much younger than before
  • Much of what you hear about Gen Z is myth…
  • Yet, you may know more than you think!

Intended Audiences:

  • Chief Executives
  • Chief Experience Officers
  • Chief Marketing Officers
  • Commercial Directors
  • Marketing Directors
  • General Managers
  • Heads of Research
  • Heads of Innovation
  • Heads of New Product Development


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