NXGN Briefing

The NXGN Briefing is an engaging educational primer and presentation followed by an interactive Q&A session. It equips audiences with invaluable insights into the needs and desires of the next generation of luxury consumers.

Under the expert guidance of Luxury Branding’s NXGN Leader, Mungo Schmidt, the Briefing will challenge your existing beliefs, dispel common myths, and enhance your understanding of your future luxury consumers.

Through detailed exploration and analysis, he will equip you with actionable strategies for effectively engaging with this important emerging market.

Mungo’s extensive experience in this field ensures that the session provides critical information and inspiring ideas to keep luxury brands relevant and competitive.

NXGN Board

We convene and coordinate hand-picked groups of ambitious and affluent NXGN pioneers to engage with the C-suites of forward-thinking luxury organisations, enabling them to adapt and formulate future-focused customer strategies.

Each board comprises six to eight diverse individuals selected from a global panel, carefully matched to each brand. Through a blend of formal face-to-face meetings and ad hoc online interactions, board members offer organisations direct insights into the next generation while acting as loyal brand ambassadors within their circles.

NXGN Connect

Believing that peer-to-peer connections are best made in person, NXGN Connect bridges luxury brands and their next-generation consumers through elegant in-real-life events. These occasions showcase the brand, break down barriers, enhance the database, and foster loyalty.

Leveraging exclusive access to a London-based private members community of ambitious Gen Z individuals, NXGN Connect attracts the right audience by hosting exceptional experiences valued equally by both the brand and the new luxury consumers in attendance.

NXGN Influence

In an increasingly noisy social world, luxury brands need meticulously calculated online strategies to reach the right audience effectively. NXGN Influence equips luxury organisations with the tools and techniques to cut through the clamour.

Our rigorous and creative approaches to generating positive influence online translate into strategic partnerships and effective collaborations that resonate with the next generation, speaking their social language fluently.