The luxury market is undergoing a seismic generational shift driven by the values and preferences of next-generation luxury consumers.

These ‘Next Gen Luxurians’ are acquiring levels of wealth and discernment far beyond those of generations before them at the same age. So much so that they have caught the industry off guard, unprepared for their early arrival and unaware of how to effectively cater to them. Is your brand ready to captivate these discerning young affluents?

Our inaugural white paper, ‘The Rise of Next Gen Luxurians’, offers a comprehensive analysis of:

• The evolving preferences and behaviours of Gen Z luxury consumers
• Key data-driven trends that are redefining the luxury landscape
• Strategic insights for brands to stay relevant, resonate with this discerning audience and secure long-term loyalty in a rapidly changing market