From its London base and Cape Town studio, Luxury Branding’s closely knit team of consultants, designers and project managers helps luxury brands engage purposefully with affluent global audiences.

Piers Schmidt


Vanessa De Nardi

Senior Consultant

Amber Humphrey

Senior Consultant

Brian Bainbridge

Design Director

Mungo Schmidt

NXGN Leader

Danica Ricciardi

Senior Designer

Sarah Bartlett

Associate consultant

Craig Allen

Associate Consultant

Tim Watson

Associate Consultant

Alex Giacchetti

Associate Consultant


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.

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With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.

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Luxury Branding introduces NXGN, a suite of four specialist services designed to facilitate luxury brands in the experience economy to forge meaningful and enduring connections with this distinctive cohort.

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