From its London base and Cape Town studio, Luxury Branding’s closely knit team of consultants, designers and project managers helps luxury brands engage purposefully with affluent global audiences.

Samuel Porter-Thomas


In 2023, Samuel Porter-Thomas graduated with an upper second-class degree in History from the University of Exeter.

Through a subject for which he continues to be passionate, Sam was able to hone his skills in research, critical and analytical thinking, writing, and argumentation while studying with a keen interest in the social and cultural dynamics of the past—instilling an acute appreciation for the contextual underpinnings of societal trends today.

Rooted in his earlier forays in graphic design, Sam has always had a perceptive eye for brands. This initially led him to work experience at Luxury Branding in 2017 when he realised his greater inclination to the strategy involved beneath the surface. Since then, Sam has completed multiple subsequent internships at Luxury Branding and other marketing and advertising roles.

During his gap year, Sam interned at Hoopla Digital, where he was involved in campaign planning and advertisement design. He made instrumental contributions to winning projects from Adidas, Sony Music, and luxury brands like Pandora. Sam then returned to Luxury Branding, where he became more deeply immersed in ongoing projects, including Villa Resorts, while also completing valuable market research.

Alongside his studies at university, Sam was competitively selected for Exeter University’s ‘Professional Pathways: Marketing’ programme. Hosted by the business school, this programme entailed an intensive week of specialist lectures in marketing, branding, and PR alongside concurrent assessed group projects. As part of the programme, Sam was selected as a Marketing Intern at Two Drifters Distillery, where he advised on streamlining the brand’s USP architecture.

While at Exeter, Sam also achieved the Exeter Award commercial awareness and employability certification.

Following graduation, Sam has re-joined Luxury Branding in a full-time role as an Analyst, assuming responsibilities for research and ground-level strategic thinking, drawing on his academic and professional skillsets.

Piers Schmidt


Vanessa De Nardi

Senior Consultant

Amber Humphrey

Senior Consultant

Brian Bainbridge

Design Director

Mungo Schmidt

NXGN Leader

Danica Ricciardi

Senior Designer

Sarah Bartlett

Associate consultant

Craig Allen

Associate Consultant