Having spoken at the previous year’s event, it was a pleasure to be invited to join the Skift Future of Lodging 2023 Forum, which took place at The Londoner Hotel on 29 March 2023.

During the event I had an interesting conversation with Skift’s senior hospitality editor, Sean O’Neill, about the challenges of scaling luxury hotel brands and the optimal size for ultra-luxury hotel chains.

A few weeks later, Sean and I spoke in further detail to examine the balance between maintaining exclusivity and expanding the brand’s reach, as well as the importance of maintaining consistency in guest experience across multiple properties.

If you work in luxury hospitality, you won’t want to miss this insightful article.

Ultra-Luxury Hotels Bet on Measured Growth