Piers Schmidt visits Ecole hôtelière de Lausanne

26 September 2022

In late September 2022, in his capacity as Adjunct Professor, Piers Schmidt visited Ecole hôtelière de Lausanne in Switzerland to guest lecture on the prestigious hospitality business school’s MBA programme.

September 2022 once again found Piers Schmidt at EHL where he spent two rewarding days teaching 20 senior professionals and entrepreneurs from the global hospitality industry during the on-site week at the school’s Lausanne campus.

As with previous cohorts, Piers kicked off the students residential ‘Meeting the Experts’ week with a lecture on ‘Driving Hotel Performance’ demonstrating a brand concept development framework with a detailed case study. This presentation was followed by two sessions of supervised and unsupervised teamwork before the four competing groups presented their overnight work to Piers and Demian Hodari, Associate Professor of Strategic Management, who directs the popular course.

Brands represented among the students in this cohort included the Department of Culture and Tourism (Abu Dhabi), Princess Cruise Lines, Kempinski, Amadeus Labs, InterContinental, LVMH – Moët Hennessy, Regent, Waldorf Astoria, One&Only, The Ritz-Carlton, and Rosewood.

During his visit, Piers was also invited to give his fourth lecture in the business school’s Distinguished Speaker Series. Attended by more than 100 MBA, Masters and Bachelors students, Piers delivered an illustrated talk titled ‘Are You Being Served?’, which examined the level and nature of care delivered by hospitality organisations compared with hospitals and other healthcare setting. His talk was followed by a lively question and answer session.


Luxury Branding is a strategic advisor specialising in generating sustainable brand value. Its principal experience is in the ultra-competitive premium segments of the tourism, travel, hospitality and residential real estate sectors.1

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With a unique blend of ‘calculated creativity’,
Luxury Branding helps ambitious organisations to define and express how they are special, different, and better: special for their affluent customers, different and better than the competition.2

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Piers Schmidt and Ian R Douglas of Phoenix Global are the Co-Founders of Kingham Leigh.
This dynamic new partnership has been created to design, develop and operate innovative hospitality projects in Europe and beyond.3

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