20 October 2022
Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife
Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.
Service
20 October 2022
5 October 2021
The Sea of Sameness:
a Rising Tide
While guiding the brand-led transformation of Naiade Resorts into LUX* Resorts & Hotels, I coined the term ‘Sea of Sameness’ to describe the more or less generic offering of so many resort companies at the time.
2 August 2021
C Resorts
Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.
6 October 2021
Taj Hotels Resorts and Palaces
For four years, Luxury Branding partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.
4 October 2021
One&Only Resorts
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.