20 October 2022
Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife
Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.
Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.
For four years, Luxury Branding partnered with the Mumbai head office of The Indian Hotels Company Limited to create global advertising campaigns and refreshed branding for Taj Hotels, the hallmark of Indian hospitality.
Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.
Defining and implementing a unifying brand concept to englobe trophy hotel assets owned by the Brunei Investment Agency and located in the world’s major
gateway cities.
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.