2 August 2022
Brand Extension
Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.
Service
2 August 2022
7 July 2022
Opinion Piece by Libby Hudson
‘From Magazine to Hotel: Curators or Creators?’ is a critical Op-ed authored by Libby Hudson who joined Luxury Branding as a summer intern in July 2022.
12 August 2022
From Magazine to Hotel: Curators or Creators?
Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.
5 October 2021
Two Brands, or not
to Brand: that is
the Question
Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.
2 August 2021
Paramount Hotels
& Resorts
Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.
2 August 2021
Armani Hotels
& Resorts
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.