Service


12 August 2022

From Magazine to Hotel: Curators or Creators?

Prompted by the recent announcement of ELLE Hospitality, in her first opinion piece, our 2022 summer intern Libby Hudson unpicks the new phenomenon of media brands extending their print and digital mastheads into hospitality.

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2 August 2022

Brand Extension

Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.

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7 July 2022

Opinion Piece by Libby Hudson

‘From Magazine to Hotel: Curators or Creators?’ is a critical Op-ed authored by Libby Hudson who joined Luxury Branding as a summer intern in July 2022.

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5 October 2021

Two Brands, or not
to Brand: that is
the Question

Piers Schmidt, who has advised three of the island’s local hospitality groups, explains why two Mauritian hotel companies unveiled second brands within days and metres of each other.

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2 August 2021

Paramount Hotels
& Resorts

Imagining and designing a new hospitality brand with the creativity of a famous Hollywood studio at its core.

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2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

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