Service


18 November 2022

Boutique Group, Saudi Arabia

In partnership with Boston Consulting Group, Luxury Branding was engaged by the Public Investment Fund (PIF) of Saudi Arabia to develop the brand for Boutique Group.

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20 October 2022

Luxury Mauritius Hotel Group, Sun Resorts, enters a new era as Sunlife

Sun Resorts with whom Luxury Branding first worked in 2001, today announces its brand-led transformation.

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2 August 2021

Cottonmill

Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.

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2 August 2021

La Selva Chiara

Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.

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2 August 2021

Dorchester Collection

Defining and implementing a unifying brand concept to englobe trophy hotel assets owned by the Brunei Investment Agency and located in the world’s major
gateway cities.

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4 October 2021

Kerzner International

Luxury Branding was appointed to assist the board of Sun International Hotels Limited to forge a new identity for the company, which we branded as Kerzner International.

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2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

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4 October 2021

One&Only Resorts

In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.

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12 February 2021

The Name Game:
Part 1

Time was that naming a brand was quite simple. You just adopted your family name, which also served to distinguish private enterprise from public. Learn why and how brand naming has become more complex in this two part feature on the name game.

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12 February 2021

The Name Game:
Part 2

Where W had blazed a trail, the hotel industry – ever follower rather than an innovator – has tried to emulate and replicate W’s success to such an extent that possibly every inch of the lifestyle brand naming territory has been mined out.

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