12 February 2021

The Name Game:
Part 2

Where W had blazed a trail, the hotel industry – ever follower rather than an innovator – has tried to emulate and replicate W’s success to such an extent that possibly every inch of the lifestyle brand naming territory has been mined out.

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2 August 2021


Creating the name and brand identity for a global alliance between 15 of the world’s leading airlines.

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