
4 October 2021
British Airways
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.
Repositioning one of the world’s premier department stores
by imbuing it with the ‘spirit of the city’.
Most spas are created equal. But the Cottonmill Private Members’ spa was designed to be rather less equal than others.
Defining and implementing a unified brand concept to encompass the trophy hotel assets of the Brunei Investment Agency located in the world’s key gateway cities.
Concept development, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.
Working with two passionate entrepreneurs to develop a fresh and fiery new presentation for their luxury fashion brand.
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.