4 October 2021
British Airways
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
Service
4 October 2021
4 October 2021
One&Only Resorts
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.
2 August 2021
Selfridges
Repositioning one of the world’s premier department stores
by imbuing it with the ‘spirit of the city’.
2 August 2021
Cottonmill
Most spas are created equal. But the Cottonmill Private Members’ spa was designed to be rather less equal than others.
2 August 2021
Dorchester Collection
Defining and implementing a unified brand concept to encompass the trophy hotel assets of the Brunei Investment Agency located in the world’s key gateway cities.
2 August 2021
La Selva Chiara
Concept development, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.
2 August 2021
Cara Mila
Working with two passionate entrepreneurs to develop a fresh and fiery new presentation for their luxury fashion brand.
2 August 2021
Armani Hotels
& Resorts
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.