22 February 2023

Thyme

In late 2021, Your Doctor Group appointed Luxury Branding to refine the business concept and develop stand-out branding for a personalised private health offering designed for the so-called ‘one per cent’.

2 August 2021

Cottonmill

Most spas are created equal. Exceptionally, the Cottonmill Private Members’ spa at Hertfordshire hotel, Sopwell House, was designed to be rather less equal than others.

13 December 2022

Celebrity Cruises

Celebrity Cruises President and CEO, Lisa Lutoff-Perlo, engaged Luxury Branding to facilitate course correction in the brand positioning of an award-winning cruise line.

2 August 2021

Cara Mila

Working with two passionate entrepreneurs to develop a fresh and fiery new presentation for their luxury fashion brand.

2 August 2021

La Selva Chiara

Concept creation, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.

2 August 2021

Dorchester Collection

Defining and implementing a unifying brand concept to englobe trophy hotel assets owned by the Brunei Investment Agency and located in the world’s major
gateway cities.

2 August 2021

Armani Hotels
& Resorts

Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.

4 October 2021

One&Only Resorts

In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.

4 October 2021

British Airways

Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.