Service


2 August 2022

Brand Extension

Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.

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12 February 2021

The Orient Express brand will now depart from Platform A(ccor)

AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.

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19 January 2021

Public Spaces: Battle Ground of the Brands

How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.

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19 January 2021

Lazy Language and
Alphabet Soup

It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.” But caveat emptor if those words have sprung from the jaws of a property developer and their agents!

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12 February 2021

6 Steps to Differentiate your Brand

How should you develop a brand proposition that is truly special and different – special to your customers and different from your competitors? Here are six steps to achieve that distinction.

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