2 August 2022
Brand Extension
Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.
Service
2 August 2022
12 February 2021
The Name Game,
Part 1
Once upon a time, naming a brand was easy. You simply adopted your own family name, which also served to distinguish private enterprise from public. Discover how and why brand naming has since evolved in this two part article on the name game.
12 February 2021
The Orient Express brand will now depart from Platform A(ccor)
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
12 February 2021
6 Steps to Differentiate your Brand
How should you develop a brand proposition that is truly special and different – special to your customers and different from your competitors? Here are six steps to achieve that distinction.
19 January 2021
Public Spaces: Battle Ground of the Brands
How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.
19 January 2021
Lazy Language and
Alphabet Soup
It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.”
But caveat emptor if those words have sprung from the jaws of a property developer and their agents!