
2 August 2022
Brand Extension
Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.
Luxury Branding is experienced at translating consumer brands into the hospitality sector. Piers Schmidt was interviewed recently by Laura Powell for her piece on consumer brand extension for Hospitality Insights.
Once upon a time, naming a brand was easy. You simply adopted your own family name, which also served to distinguish private enterprise from public. Discover how and why brand naming has since evolved in this two part article on the name game.
AccorHotels will now develop and manage the Orient Express brand within the luxury hospitality sector globally.
How should you develop a brand proposition that is truly special and different – special to your customers and different from your competitors? Here are six steps to achieve that distinction.
How many people noticed Nordstrom’s announcement that on October 3 2017, the first Nordstrom Local will debut in Melrose Place, Los Angeles? This may not sound like much of an event but look closer at what Nordstrom have planned.
It was Dennis Potter who observed that “the trouble with words is that you never know whose mouths they have been in.”
But caveat emptor if those words have sprung from the jaws of a property developer and their agents!