
4 October 2021
British Airways
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
Luxury Branding was appointed to assist the board of Sun International Hotels Limited to forge a new identity for the company, which we named Kerzner International.
Repositioning one of the world’s premier department stores
by imbuing it with the ‘spirit of the city’.
Creating the name and brand identity for a global collaboration
between 15 of the world’s leading airlines.
Most spas are created equal. But the Cottonmill Private Members’ spa was designed to be rather less equal than others.
Defining and implementing a unified brand concept to encompass the trophy hotel assets of the Brunei Investment Agency located in the world’s key gateway cities.
Concept development, naming and branding for a luxury lifestyle estate located in a beautiful but lesser-known corner of Tuscany, Italy.
Working with two passionate entrepreneurs to develop a fresh and fiery new presentation for their luxury fashion brand.
Luxury Branding partnered with Constance Hospitality Management to define, design and deliver for them a sister brand positioned as a upper upscale lifestyle offering.