2 August 2021
Armani Hotels
& Resorts
Luxury Branding worked closely with Giorgio Armani and Emaar Properties to translate the eponymous fashion brand into the experience economy through hotels and branded residences.
Service
2 August 2021
Armani Hotels
4 October 2021
One&Only Resorts
In 2002, Sol Kerzner’s Sun International empire comprised two distinct businesses:
mega destination resorts with casinos at their heart (e.g. Sun City and Atlantis Bahamas)
and – in stark contrast – eight boutique luxury resorts including the Le Saint Géran, Mauritius and the Ocean Club, Bahamas.
4 October 2021
British Airways
Luxury Branding’s Founder, Piers Schmidt, led the team of 30 strategists, designers and project managers that conceived and delivered the controversial yet enduring rebranding of British Airways.
2 August 2021
Oneworld
Creating the name and brand identity for a global alliance between 15 of the world’s leading airlines.
2 August 2021
Selfridges
Repositioning one of the world’s premier department stores by imbuing it with the ‘spirit of the city’.